Today WRAP published new labelling guidance, to give shoppers more consistent storage and date label advice.

The guidance has been produced in association with the Food Standards Agency (FSA) and the Department for Environment Food and Rural Affairs (Defra). It will be used by food manufacturers, retailers and brands as the industry standard and brings together recommendations that ensure food is safe and adheres to legal requirements, with best practice information to ensure it is stored and used within time.

The move is to help tackle the two million tonnes of food wasted each year in UK homes purely from it not being used in time. A third of this food waste is triggered because of how shoppers interpret existing date labels.

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