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Accelerate Growth and Win More Customers
3 April 2025 @ 9:00 am – 11:30 am BST
This interactive presentation and workshop hosted in partnership with Waverley and Guildford Borough Councils, is designed to equip small and medium-sized enterprises in Surrey with effective strategies to boost long-lasting growth. Participants will gain practical insights and hands-on experience to stimulate their customer pipeline and drive business success.
Learn about the following aspects:
– Understanding your market
– Crafting a compelling value proposition
– Building strong customer relationships
– Closing techniques and negotiation skills
Led by Roya Croudace, a skilled Commercial Director, Founder, and Non-Executive Director with over 25 years of expertise in driving business growth, especially for SMEs. With experience spanning over 400 scale-up businesses in Surrey and FTSE 100 companies, Roya offers deep insights into crafting impactful growth plans, achieving measurable results, and building sustainable foundations for lasting success.
As the Founder of Alloy Business, a specialist advisor for Business Surrey, and Sales and Business Development Ambassador for the Institute of Directors South Surrey, Roya has developed a powerful approach to building robust customer pipelines, strengthening market positioning, and implementing strategic foundations for sustainable growth. Through her workshops and programs, she empowers SMEs with practical tools to accelerate revenue, boost profits, and attract and retain customers. Her expertise will provide actionable strategies that drive success and foster resilient customer relationships, ensuring lasting impact for growing businesses.
