Make your website work harder for your business
Many small-business websites look professional but fail to generate enquiries or sales. This practical workshop will show you what may be stopping your website from converting and how to make improvements that produce measurable results.
The session is designed for founders, freelancers and small-business owners who are building a new website or improving an existing one.
What the session will cover
- The most effective website structure for customer conversion
- What your homepage should clearly communicate
- How to build a simple and effective sales funnel
- Where to place calls to action and how often to use them
- How to create lead magnets people genuinely want
- Quick-build options using Shopify, Wix, Squarespace, Lovable or WordPress
What you will take away
By the end of the workshop, you will understand how to structure your website to attract, engage and convert your ideal customers, with practical tools you can start using immediately.