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Don’t race to roll out the tactics. Establish a strategy first
21 October 2020 @ 9:30 am - 10:30 am BST
Don’t race to roll out the tactics. Establish a strategy first.
As business advisors we commonly see SMEs spending time and money on promotional activity without fully knowing why they are doing it, and whether or not it is working. Marketing needs to be a structured, properly thought-out process.
Right now, businesses are dealing with smaller cash reserves and fewer customers. What’s more, customers have less money to spend. While now is the time to step up your marketing efforts to reach these customers, we’re urging you to plan carefully so that you don’t waste precious resources.
How to get your marketing right first time
On Wednesday 21 October, experienced marketer and Pro-actions business advisor Jessica Martin will talk you through how to pull together a strategic marketing plan rather than rush ahead with the tactics. Your activities should only be chosen once you understand what your customers value, what your competitors are doing, and how your product can meet your customers’ needs.
We can’t give you a magic formula for what mix of activities you should be doing. But we can guide you through the steps you need to take to ensure you’re doing what’s right for your business.
Join Jessica for this valuable online session and learn how to make your marketing really work for your business.