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How to pull together a strategic marketing plan.
24 March 2021 @ 9:30 am - 10:30 am GMT
Your marketing needs be a structured, properly thought-out process if you want it deliver decent results for your business.
Our business advisors often see SMEs spending time and money on marketing without fully knowing why they are doing it, and whether or not it is working. Your marketing activities should only be chosen once you understand what your customers value, what your competitors are doing, and how your product can meet your customers’ needs (these may well have changed in the last year, of course).
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