PR: What is it and How to Get Started

Join Small Business Britain, BT Skills for Tomorrow and award-winning PR Expert Fiona Minett, for a webinar to show you exactly what PR is, and easy ways for you to use it in 2024. PR covers more than just the media, it includes social media, awards, podcasting, and more. In this session we will look at these avenues to visibility and learn practical strategies on how you can make the most of them and start your PR journey. In this session, you’ll learn: – How the media works, the opportunities it presents and the power of great press coverage. – What incredible potential lies beyond traditional media and how to get started within your comfort zone before you start moving out of it – How and where to position yourself as an expert and build your presence as a ‘go to’ for journalists – How to find the easy wins that will build your PR confidence This webinar will be concluded with a live Q&A segment to answer your most pressing questions. Fiona Minett: Fiona Minett is an award-winning PR Coach and Expert and founder of Boss Your PR which supports entrepreneurs in growing their businesses through powerful and cost-effective PR. As well as working 1-1 with clients to deliver Strategic PR Coaching, Fiona delivers group training programmes, masterminds and hosts a DIY PR membership. Fiona has also created a PR course with global platform Domestika, works with BBC Studios and has spoken at trade shows and events including Top Drawer, January Furniture Show, MODA and Harrogate Home & Gift. About Skills for Tomorrow: BT Skills for Tomorrow is partnering with Small Business Britain to deliver digital skills to small businesses across the UK. This will include engaging workshops, exciting interactive digital training and really practical help, advice and bite sized hints and tips.