Sales Lab Webinar: Presenting Value and Handling Objections
13 January 2027 @ 11:30 am – 12:00 pm GMT
Present Your Value and Handle Sales Objections with Confidence
Even when potential customers are interested in your products or services, sales opportunities can stall if the value of your offer is unclear or concerns are not addressed confidently.
Join Business Surrey for a free, practical Sales Lab webinar on Wednesday 13 January 2027, featuring sales expert Roya Croudace.
This 30-minute session will explore how small businesses can communicate their value more effectively, respond to customer objections and improve sales conversations without automatically resorting to discounts.
What Will You Learn?
- Communicating value: Turn product and service features into meaningful customer benefits and outcomes.
- Tailoring your message: Adapt your value proposition to different customers and decision-makers.
- Building customer confidence: Use examples, evidence and proof points to strengthen trust.
- Handling objections: Respond calmly and confidently to customer concerns.
- Addressing price concerns: Understand what customers may mean when they say an offer is too expensive.
What Will You Take Away?
Participants will receive a practical value-messaging and objection-handling tool to help them communicate their offer clearly, address concerns and improve sales conversion without unnecessary discounting.
Who Should Attend?
This webinar is suitable for business owners, freelancers and small and medium-sized enterprises looking to strengthen their sales conversations, protect their pricing and improve their confidence when closing deals.
Event Details
- Date: Wednesday 13 January 2027
- Time: 11:30am – 12:00pm (GMT)
- Location: Online webinar
- Duration: 30 minutes
- Organiser: Business Surrey
- Expert: Roya Croudace
- Cost: Free
Register for the Free Webinar
Discover how to present your business offering more effectively and handle sales objections with greater confidence.
View Event Details and Register with Business Surrey
Registration is managed through the official Business Surrey event page.