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Surrey Chambers Power Breakfast with Sam Farrow
9 June 2017 @ 8:30 am - 10:30 pm BST
Networking brings about the potential for success, which is why we should take every opportunity to meet new businesses and business people that we can.
The Power of your Brand…good and bad.
Sam Farrow from Farrow Creative will be speaking to you about your brand and how it’s what makes you different from your competitors. In communications terms, it’s how people connect with your company or product on an emotional, not just a purely rational, level. It’s what makes them think ‘these are people I can identify with, who understand me, and I know I can work with.’ In the end, it’s the reason why someone buys your product rather than someone else’s – even if yours is more expensive. For the company, the brand provides reference points for decision-making, and benchmarks for measuring individual and business performance. It sets out exactly what you stand for, and sets the tone for all communications, internal and external. For a brand to work, it has to be based on fundamental truth, and those working with it have to recognise themselves in it. If you don’t identify with the brand and its values, you can’t properly represent it – and neither you nor the business will reach your full potential. You may not come away from the morning with a fully-formed brand strategy, although if you do that’s brilliant (and we’re even better at this than we thought!) but if the questions we pose get you thinking more deeply about your business, then that’s great.
Join us for our power breakfasts which will include a speaker who presents a set topic then a discussion on the topic over breakfast, this is a fantastic way to get clued up on a certain subject using somebody who is already involved in the field.
07:45am – Arrival with teas and coffees
08:00-08:20am – Speaker
08:30am – Breakfast
09:00am – Networking
09:30am – Close