Ashford town centre is at an exciting crossroads, and your voice matters in shaping its future! Spelthorne Borough Council has commissioned a Business Improvement District (BID) feasibility study, and local businesses are being invited to share their thoughts on this business-led initiative that could bring significant improvements to the town.
A Business Improvement District (BID) is a business-funded initiative designed to boost the local economy through projects that directly benefit the area. There are over 340 BIDs across the UK, with businesses reporting key benefits such as:
✅ Increased footfall leading to higher trade
✅ More say in local improvements—businesses drive the priorities
✅ Better marketing & promotion to attract more visitors
✅ Safer, cleaner streets with initiatives to tackle antisocial behavior
✅ Greater business collaboration and stronger links with councils and public bodies
Now is your chance to help shape the potential future of Ashford town centre!
What Could the BID Deliver?
If approved, a BID could generate approximately £100,000 per year to be invested directly into Ashford, delivering projects such as:
📌 Security improvements to create a safer town centre
📌 Marketing campaigns to attract more shoppers and visitors
📌 Exciting events to boost footfall for local businesses
📌 Streetscape enhancements to create a more inviting town
📌 Support programs for businesses
The BID would be designed by businesses, for businesses, ensuring that the most pressing needs of Ashford’s high street and town centre are addressed.
How to Get Involved
This is your opportunity to have a real say in Ashford’s future! We need as many businesses as possible to complete a short survey—just 2-3 minutes of your time could make a huge difference.
The consultation is open until April 2025, after which the results will determine whether Ashford moves forward with the BID proposal. If successful, businesses will then vote on the plan, ensuring that any changes reflect what the local business community truly wants and needs.
Why This Matters for Ashford
Many towns and cities across the UK have successfully implemented BIDs, resulting in stronger local economies, more vibrant town centres, and increased investment. A similar-sized town, Kings Heath in Birmingham, has a BID that has led to improved business conditions, better promotions, and increased footfall.
This is Ashford’s chance to take control of its future and ensure that local businesses are at the heart of the town’s evolution.
Final Call: Make Your Voice Heard!
If you run a business in Ashford, this is your opportunity to influence real change. Completing the survey is quick and easy, and your input will help determine whether a BID could transform Ashford into a more prosperous, thriving town centre.
Together, let’s create an Ashford that works for businesses, residents, and visitors!