Five Types of Videos Every Business Needs in 2025
In 2025, video is no longer just “nice to have”, it’s the most powerful marketing tool at your disposal. Whether you’re a small local shop or a growing service-based brand, the right videos can boost your visibility, build trust, and turn browsers into loyal customers.
Here are five types of videos, we at Surrey Films, believe every business should be using this year:
1. Brand Story Video
Your audience wants to know the real people behind the logo. A brand story video captures your journey, values, and personality in ways words can’t.
- Show why you started, what drives you, and how you help people.
- A strong story makes customers feel part of your journey and inspires loyalty.
- Ideal for your homepage, LinkedIn profile, and pinned social posts.
2. Product or Service Explainer
Think of this as your 24/7 salesperson. A short, engaging video explaining exactly what you offer saves you hours repeating yourself and makes it clear why people should choose you.
- Can be live action, animation, or both.
- Removes confusion or hesitation for new customers.
- Works brilliantly in proposals, emails, and social posts.
3. Customer Testimonial
Social proof is gold. A well-shot customer testimonial, where a real client shares their genuine experience, can be far more persuasive than any advert you write yourself.
- Builds instant credibility and trust.
- Shows how your product or service solves real problems.
- Can be cut into short clips for social media or kept longer for your website.
4. Behind-the-Scenes Content
From a busy café morning to your creative process, behind-the-scenes videos give audiences connection and authenticity, two things that social algorithms love.
- Shows the human side of your business.
- Keeps content fresh and relatable.
- Encourages engagement through storytelling and personality.
5. Short-Form Social Clips (Your Most Powerful Marketing Tool)
In 2025, social media isn’t just a channel, for many businesses, it’s the main way to reach and engage customers. And nothing performs better than short, high-impact video.
- Designed to grab attention in the first 3–5 seconds.
- Puts your brand in front of new audiences daily.
- Consistent content on Instagram, TikTok, or LinkedIn is the fastest way to grow awareness, drive traffic, and stay relevant.
If you only make one type of video this year, make it social media content. It’s where conversations happen, trends are set, and sales are sparked.
The Challenge for Small Businesses
Most small businesses know they need these videos, but struggle to find the time, plan content, or keep up with multiple platforms.
That’s where we come in.
At Surrey Films, we create weeks of branded, engaging content in just one filming day with you. Our Social Media Starter Package is perfect for showing up consistently without the stress of constant planning.
Special for Spelthorne Business Forum Members
Exclusive SBF rate: £1,250 (normally £1,450)
- Pre-shoot strategy session
- One full filming day with a dedicated videographer
- Up to 20 edited, platform-ready videos
- Branded motion graphics & licensed music
- Optimised for Instagram, TikTok, LinkedIn & more
Let’s make your brand unmissable
Find out more below:
www.surreyfilms.com/social-media
Your Creative Partner,
Surrey Films
